The National Salt Reduction Initiative scored a victory this past week when Heinz announced they’d be changing their ketchup recipe for the first time in 40 years to cut back on the amount of salt. The announcement was strategically delivered right before the Health Department’s new campaign, Cut the Salt, Brooklyn!
While Heinz claims that the company has been planning such a change for over two years, the shift is coincidentally coming just as Mayor Bloomberg started leaning on big food companies to reduce their salt levels. Bloomberg has been one of the major leaders of the National Salt Reduction Initiative, a plan to get major food distributors to limit the amount of salt in their products.
Despite being a seemingly-New York led movement, some New Yorkers aren’t happy about the change.
Patrick Johnson, a Heinz fan and resident of Brooklyn, was quoted by the NY Post as saying “Leave the ketchup alone. If it ain’t broke, don’t fix it.”
In spite of the fact that Johnson appears to be a cliché-spitting ketchup-lover with a child’s grasp of the English language, he does in fact have a point. The current recipe has helped Heinz become a ketchup-giant, and the idea of changing an already beloved product brings horrible flashbacks of the failed New Coke in 1985.
Additionally, while a healthy diet is a key to a healthy lifestyle, the reduction of salt in ketchup hardly seems like the major component preventing American’s from developing high blood pressure.
The new Heinz recipe will contain approximately 15% less sodium than the original. It’s set to hit shelves by June.



