I’ll say this for those Absolut Brooklyn bottles — they’re pretty. Besides for that, though, Absolut’s newest city-inspired vodka might be more trouble than its worth.
To publicize the new brew, Absolut attempted a two-pronged approach. First, the company teamed up with director Spike Lee, a Brooklyn native, who designed the bottle and produced a neat-o spoken word video with local artist Lemon Andersen, featuring such linguistic innovations as “sloped parks” and “brightest beach.” Check out the trailer below, or watch the whole thing here.
Second, Absolut embraced the BK blogosphere, sponsoring Brooklyn Blogfest 2010 and treating a handful of bloggers to flip cameras and early-release Absolut Brooklyns in exchange for coverage. This business relationship angered certain bloggers on principle, while others were annoyed that not all of the sponsored parties admitted said sponsorship on their blogs, a violation of the FTC’s new regulations.
Absolut has been creating these nifty city bottles since 2007. Brooklyn was fourth on the list after New Orleans, Los Angeles and Boston — a position I take as a personal slight — but our borough is probably the first time these limited edition vodkas have caused such a fuss. And perhaps that is their most Brooklyn quality of all.


